The Suffocation Of Sézane
Maybe this is why the brand feels inescapable.
I spent years working with a Parisian office full of women, where even a casual dress code couldn't hide their impeccable style. They always looked effortless, while behind the scenes, I’d be sweating every morning to match their chic. On my last day, they burst into tears. "Wait, you guys actually liked me?” I asked. Winning over the French can be hard. Mastering their workplace culture was a mystery, but I stumbled through it anyway. I often found myself scooting closer to them in meetings, drawn in by the captivating scent of their perfume-infused crisp white shirts.
Those crispy shirts led me to discover Sézane about ten years ago. The brand had a boutique-like feel, known for its French girl aesthetic and limited edition European-made garments. The site had only a few items, but I liked the cute, undeniably French chore jackets and button-ups. Initially, Sézane released “capsules” infrequently, the brand seemed under the radar.
But now, they are impossible to escape. One of my fav…